This hairdryer holds a lot of power in less than 1 pound. The 1800W EcoDrive brushless motor is 50% more powerful than a standard motor, so it can dry hair in less than 10 minutesóall while using 75% less energy. Volcanic MX, a proprietary mixture of volcanic rock and our signature mineral complex, styles hair with moisturizing heat. Infusing moisture into the strands and sealing the cuticle for 10Xís the shine and 10Xís the styling power.